Lifestylite was founded in 2021 by an entrepreneur who wanted to create a product that could help women reclaim their health. The premise of the product was based on the concept that many women had lost confidence in traditional products that allowed them to feel sexy, but did not provide them with the nutrients they needed. The initial concern was with hormone balance. The body produces estrogen and progesterone, two of the key hormones for a woman’s bodily functions. With the imbalance, they experienced depression, moodiness, irregular cycles, and weight gain.
Lifestyles is the attitudes, behaviors, and daily activities of an individual, family, or group. The word was introduced by Austrian psychiatrist Alfred Adler in his 29th book, The Case of Miss R. The meaning of the word today is more appropriate to a contemporary perspective of a person’s lifestyle, which are one focused on a healthy, balanced approach to fitness and health, and less on a narrow, focused style of living. Lifestyle, rather than Adler’s word, now encompasses a variety of approaches to living a fuller life.
Adler’s theory of Lifestyle contrasts modernity with the culture industry. The culture industry, as the term suggests, is mass culture, and its influence on individual and group decisions and actions. In mass culture, the mass media, advertising, public relations, and academic theory all influence decision making about what it means to be a good person or bad person. Adler’s idea of a Lifestyle that can be practiced individually, as an integrated whole, challenges the status quo, the assumptions about individualism, and the representations of beauty in a society obsessed with beauty.
In Lifestyle, Albertson suggests that there are five principles to lifestyle. Each principle represents a different way to live, which changes according to circumstances. These are personal integrity, personal energy, social media presence, personal vision, and interpersonal connection. Lifestyle, Albertson maintains, is a dynamic process in which these core principles shift and change in response to various environmental factors, such as change in economic development, cultural norms, political conditions, and environmental concerns. This change in the environment reinforces individual psychology, which changes with changing environments, as described by the expression “lived experience.”
Max Weber, the most influential figure in twentieth-century theory of the self, includes four elements in his model of the self, which are the basic personality, the attitude of self-worth, the motivation for behavior, and the fulfillment of needs. According to Weber, these four elements interact to form a personal worth that is then translated into a certain level of individualism, which can be seen in terms of the mass media, popular culture, and the mass social-media. Weber argues that these influences have distorted our concepts of life-styles, creating a distinction between “developed” and “undeveloped” cultures. As such, Max Weber’s Lifestyle emphasizes the importance of understanding your own life-style and making efforts to adjust it through conscious effort.
The key elements of this book include four psychological keys, namely, the desire for stability, sense of worth, a commitment to a set of values, and satisfaction with one’s life style. All of these are important to an individual’s sense of personal identity. It is suggested that LIFESTYLE is more than a book on a lifestyle. It is a book that offers insight into how an individual’s inner core self, especially its values, influences his or her choices and actions in his or her external environment.